Capitalizing on the Hottest Bath Trends

Athens Kitchen & Bath • September 29, 2023

Capitalizing on the Hottest Bath Trends

The recently released 2023 U.S. Houzz Bathroom Trends Study reflects the preferences we are seeing among homeowners in Athens, OH. The Houzz Study compiles survey responses from nearly 2,000 homeowners who are currently remodeling, plan to remodel or have recently remodeled en suite bathrooms. Homeowners in Athens, OH can use these trends to make more informed and better purchasing decisions and make it easier to create the bathroom of their dreams.

Trend 1: Bathrooms are growing in size. More than 20% of homeowners responding to the Houzz Study reported that they increased the size of their bathroom as part of the renovation, creating additional space from closets, bedrooms and hallways. Other options homeowners in Athens, OH can consider for enlarging a bath is to build an addition. Nearly 60% of the bathrooms renovated in the Houzz study were 100 square feet or larger. Homeowners in Athens, OH and nationally are working with designers to maximize existing space often to create an in-home spa that includes a much larger shower space.

Trend 2: Planning for the long-term. Many homeowners in Athens, OH are planning for the future as they want to stay in their existing homes as they age. Their new baths often feature curbless shower entry, multiple grab bars and nonslip flooring. We often recommend increasing the width of doorways to potentially accommodate walkers and wheelchairs. We also often recommend lowering the height of vanities and fixtures for those who plan to age in place in their existing home.

Trend 3: Wood vanities. Wood has become the top choice for vanities according to the Houzz Study. One third of homeowners selected a wood vanity compared to 29% who opted for white and 13% choose gray for their vanity color. White remains the most popular color for countertops, shower walls and other walls in the bath. 

Trend 4: Sustainability. Nearly 9 in 10 homeowners selected sustainable options for their new bathrooms that included LED lighting, dimmers and water-efficient faucets, shower fixtures and toilets. Cost-effectiveness is the number one reason to invest in sustainable options for a bath. Other compelling reasons to invest in sustainability for a new bath include improved health and wellness and concern for the environment.

Trend 5: Increased investment. The Houzz Study found that homeowners increased the amount they are spending on new baths by 50% from 2021 to 2022 and homeowners investing in a major remodel rose 33%. The increased investment does not come as a surprise because the amount homeowners are investing in home improvements has increased for four consecutive years.

Trend 6: Partnering with professionals. Homeowners are partnering with professional designers and installers to create dream baths more often. The use of general contractors increased 5% year over year. Contracting with bathroom designers, architects and interior designers also increased.

How can you leverage these trends to make better decisions for your dream bath? Give us a call at (740) 594-9292 or make an appointment to visit our showroom at 9449 Clover Ln, Athens, Ohio 45701 and let us show you how to select the best designs and products for your new bath. 

By Athens Kitchen & Bath May 5, 2025
A kitchen renovation for your home in Athens, OH is one of the most rewarding projects you can take on as a homeowner. Not only does it improve your daily life, but it also adds substantial value to your property. However, the key to a successful remodel isn’t just picking pretty countertops, it’s about careful planning, smart budgeting, and choosing the right team.
By Athens Kitchen & Bath April 28, 2025
Thinking about updating your bathroom? The top design trends of 2025 combine elegance with functionality, helping you turn your everyday space into a peaceful, spa-inspired retreat. Here’s how to bring that vision to life in Athens, OH.
By Athens Kitchen & Bath April 14, 2025
Bathrooms are one of the most-used spaces in any home, and renovating them is a big investment, one you’ll want to get right. A bathroom remodel should meet your current needs while also standing the test of time. But with design preferences shifting quickly, certain trends are falling out of favor in Athens, OH.
By Athens Kitchen & Bath April 7, 2025
Designing a kitchen that is both functional and attractive begins with an intelligent arrangement. Homeowners in Athens, OH, whether you’re constructing a new residence or updating a current area, the design you select will significantly influence the ambiance and usability of your kitchen.
By Athens Kitchen & Bath March 31, 2025
Have you spent hours searching the internet for a straight answer to the question, “How much will it cost to remodel my kitchen?” Only to run into responses like: “It depends on a lot of things.” “You’ll need to talk to a sales rep for an exact quote.” “How much do you want to spend? We can build something around your budget!”
By Athens Kitchen & Bath March 24, 2025
In the current digital era, locating the ideal home remodeling expert in Athens, OH is not as easy as browsing through a phone directory or consulting with a neighbor. Whether you're considering a kitchen enhancement, a bathroom remodel, or a complete home transformation, the internet serves as your prime resource for finding skilled experts who can realize your vision.
By Athens Kitchen & Bath March 17, 2025
The kitchen is the heart of any home. It’s where mornings begin, where families reconnect in the evenings, and the go-to gathering spot when entertaining guests. A well-maintained, inviting kitchen can brighten up the entire home, creating a fresh and welcoming atmosphere.
By Athens Kitchen & Bath March 10, 2025
In 2025, bathrooms are transforming beyond utility, they are becoming personal sanctuaries where indulgence harmonizes with sustainable living. Homeowners in Athens, OH are focusing on comfort, sustainability, and smart technology to establish spa-like settings within their homes. Let’s examine the newest trends reshaping contemporary bathrooms.
A kitchen with wooden cabinets , a sink , and a stove.
By Athens Kitchen & Bath February 28, 2025
As we step into 2025 the kitchen is evolving into a multifunctional space that goes beyond food preparation. Homeowners in Athens, OH are embracing a blend of innovation, sustainability, and personalization to create kitchens that are as practical as they are stylish.
A bathroom with a tub and a walk in shower.
By Athens Kitchen & Bath February 21, 2025
A bathroom remodel is beyond updating the look, it’s about making functional and stylish spaces that fit your life. Homeowners in Athens, OH are adopting eco-friendly materials, smart technology, and personalized designs.
Show More